Amaury De Vallois
President of COTY UK & Ireland
Amaury has over 26 years’ experience of beauty experience across four continents and has spent 20 of them within Coty, from the startup phase in 2000 up to now . He started his career at LOREAL in Asia.
He is currently the president of COTY UK and Ireland and prior to that has held General Manager positions for Coty in Eastern Europe, France, Canada and Middle East and Africa.
His role in encompasses both Consumer Beauty and Luxury divisions, and he has achieved significant results for key Coty brands including COVERGIRL, MAX FACTOR, Sally Hansen and Rimmel on the consumer side and strong positions for Gucci beauty, Burberry Beauty, Boss, Marc Jacobs, Chloe, KYLIE cosmetics, Philosophy skincare and Calvin Klein on the luxury side.
He has been part of the lead team for the acquisition of many brands within COTY portfolio including OPI, Sally Hansen and Bourjois and celebrities like JLO, David Beckham and Kate Moss.
Amaury’s long career in beauty and in COTY specifically, means that he has very wide-ranging multi-channel experience from high end department stores, to drug stores, grocery, specialty, shopping channels and e-commerce.
Amaury is a real global citizen with a multicultural passion for art, food, cinema from around the world. His wife, Mary, is English and they have three children who are currently all at University in France. He is a passionate skier, swimmer and sailor and as a former rugby player, and fan, he is passionate about watching France play England.
Why are you involved with The Fragrance Foundation UK?
Fragrance is part of my DNA and my passion, both on the professional side and on the personal side.
Professional : COTY is the major fragrance manufacturer in the world with the mission to bring the fragrance experience all over the world at all price points, all age groups, all ethnicities.
Personal : re-discovering the classic associated to great moments / periods in life or great people as well as new discoveries with new culture.
A great way to associate and recognize people and culture.
I want to share this passion and make it more than a business : a true cultural and personal discovery. I believe the fragrance foundation is the best platform to exchange and foster new ideas to make fragrance a true human and olfactive experience.
Why do you love fragrance?
Story telling, life experience, discovering people : fragrance is associated to moments in life and exchange with others. It is a moment of joy and luxury that goes across culture and bring an elevation journey to people in their every day life.
It is also associated to love, joy and well being all 3 necessary for the balance of mankind.
What is your scent memory?
My first fragrance : chanel egoiste platinum . Could not afford to put it every day and kept it for more than a decade in my bathroom as my signature.
Had then a chance to experience much more and change on regular basis. Still comes back to it from time to time…