We will be celebrating The Fragrance Foundation UK Awards 2025 on 8th May 2025
Members tickets are on sale now!
Get in touch at info@fragrancefoundation.org.uk to purchase tickets.
Tickets for non-members will be available from 8th April 2025 (dependent on availability)
MEMBERS COST: £385+VAT NON-MEMBERS COST: £475+VAT
Refund Policy: If you have purchased a ticket for the awards and can no longer attend, no refund can be given 30 days before the event day. If you’d like to change the name on your ticket then please let us know.
NOMINATIONS ARE OPEN
The team at TFF UK are here to help you with your nominations so get in touch for support.
All finalists must purchase a ticket to attend the awards on Thursday 8th May 2025
Established in the UK in 1992 The Fragrance Foundation UK Awards recognise excellence within the Fragrance arena and are known as the Oscars of the Fragrance Industry. The Awards Ceremony is held annually at The Brewery in the City of London and is attended by over 550 industry guests and celebrities including: Arlene Phillips, Julien Macdonald, Kim Kardashian, Natasha Kaplinsky, Paris Hilton and Richard E Grant.With live performances from Alesha Dixon, Blue, Boyzlife and Sophie Ellis-Bextor. Coverage of the awards is supported by the whole fragrance industry including press and retailer outlets engaging with consumers through advertising and promotional sites in store.
"These awards are so special to the whole of the fragrance industry and for me, I am so lucky to work in a fabulous industry that supports one another and recognises the talents of others."
- Linda Key Jackson, CEO, The Fragrance Foundation UK
Take part in the celebrations and get in touch to become a sponsor!
Categories & Criteria
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A fragrance campaign that uses different forms of communication was launched in 2024. Including but not limited to broadcast, print, influencer, experiential, social and digital campaigns.
Judged by a panel of experts in film, styling and production who will consider the cohesiveness of the campaign across different channels, the interaction with audiences, the visual translation of the scent and the commerciality of the piece, not just the creativity.
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Any fragrance product, collection and scent delivery launched in 2024
Judged by a panel of experts in design considering the overall design, innovation and sustainability of the product.
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This category is open to any new interior fragrance that was launched in 2024. Judged on its craftsmanship, uniqueness, complexity and quality of the interior fragrance.
Including diffusers and candles. 6 of each product will need to be sent.
Judged by an Independent Panel
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The brand must be independent, not distributed or owned by a larger company.
The fragrance must have launched in 2024.
Voted for by previous winners of The Fragrance Foundation UK Jasmine Awards
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Recognising the perfumer behind olfactive masterpiece launched in the UK in 2024! Acknowledging the craftsmanship and beauty of scent. Judged blind by previous winners of The Jasmine Awards. Nominations open to independent perfumers, and perfumers represented by a compound house.
(Please note, compound houses must nominate on behalf of their perfumer).
Entries: All entries are to submit 12 x lab samples. Please contact the Fragrance Foundation UK for your code.
Samples MUST be received by Friday 17th January 2025
Voted for by previous winners of The Fragrance Foundation UK Jasmine Awards
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With over 100k social media followers and a top 5 fragrance influencer status* this will be voted for by followers of the Fragrance Foundation's social media platforms
*Data source Carma Analytics
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This category is open to anyone in the fragrance industry who has started a new business in the UK within 2024 (N.B. this category is not open to individual fragrance launches)
Voted for by Members of The Fragrance Foundation UK
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This category is open to any fragrance launched in 2024 that was sold in 10 doors or less.
including Pureplay and Bricks & Mortar in the UK (You must list all doors where sold)
Voted for by members of The Fragrance Foundation UK.
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This category is open to any fragrance launched in 2024 and sold in more than 300 doors.
Voted for by Members of The Fragrance Foundation UK
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This is awarded to an innovative launch in the fragrance industry in 2024. This could be in the form of a fragrance, or an in-store or online experience that revolutionised the industry in the UK.
Anyone can enter this category but must provide a brief when entering behind the Innovation (what was trying to be achieved).
Judged by a panel of experts
The nominee will need to present to a panel of judges on its creativity, uniqueness, delivery of the brief,originality, presentation, what extent is the innovation new and ground-breaking to the industry, and clarity of idea.
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Open to online multi-brand retailers.
Please submit additional information via e-mail to info@fragrancefoundation.org.uk to support how you have promoted and embraced fragrance through an innovative campaign to reach new consumers throughout 2024.
Judging process:
Mystery Shopping: This will include navigation, ease of purchase, and user experience.
Members of The Fragrance Foundation UK: Members voting on the client experience.
Consumer Experience: Each online retailer is to provide a portfolio of their activity which could include reward schemes,ease of shop, National Fragrance Week and social media. Please give specific examples, and results driven evidence where of how you have brought both digital and physical platforms together to drive user experience. With the rise of trends, in particular, social media how have you evolved and demonstrated to address this consumer shift.
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Open to multi-brand retailers with 30 doors or less
Please submit additional information via e-mail to info@fragrancefoundation.org.uk to support how you have promoted and embraced fragrance through an innovative campaign to reach new consumers, and actively supported The FragranceFoundation UK throughout 2024.
Judging process:
Mystery Shopping: Each retailer will be mystery shopped twice.
Members of The Fragrance Foundation UK: Members voting on the client experience.
Consumer Experience: Each retailer is to provide a portfolio of their activity which could include reward schemes, in store experience, National Fragrance Week and social media. Please give specific examples and results driven evidence, of how you have bought both physical and digital platforms together to drive user experience. With the rise of trends, in particular, social media how have you evolved and demonstrated to address this consumer shift.
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Open to multi-brand retailers with more than 30 doors
Please submit additional information via e-mail to info@fragrancefoundation.org.uk to support how you have promoted and embraced fragrance through an innovative campaign to reach new consumers, and actively supported The FragranceFoundation UK throughout 2024.
Judging process:
Mystery Shopping: Each retailer will be mystery shopped twice.
Members of The Fragrance Foundation UK: Members voting on the client experience.
Consumer Experience: Each retailer is to provide a portfolio of their activity which could include reward schemes, in store experience, National Fragrance Week and social media. Please give specific examples and results driven evidence, of how you have bought both physical and digital platforms together to drive user experience. With the rise of trends, in particular, social media how have you evolved and demonstrated to address this consumer shift.
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Fragrance must have been launched in 2024
Voted for by Members of The Fragrance Foundation UK
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The whole collection must have been launched in 2024 and have a minimum of 3 SKUs.
Voted for by Members of The Fragrance Foundation UK
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Criteria: Only one nomination per brand.
Awarding the fragrance launch that has created a full 360 campaign in-store, online, and on social media. This fragrance will have revolutionised the fragrance market and been particularly creative in the formulation, packaging, marketing, and advertising.
You will need to provide a portfolio that demonstrates the above.
Submit additional information via e-mail to info@fragrancefoundation.org.uk tocampaign. support your entry.
Voted for by panel of Retailers
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RELIVE THE FRAGRANCE FOUNDATION UK AWARDS 2024!
Circle of Champions
The Circle of Champions is a special initiative set up by The Fragrance Foundation UK and voted for by The Board of Directors to pay tribute to those individuals who have made a notable and newsworthy contribution to the fragrance industry.
Previous Recipients…
Linda Taylor
Former Managing Director, Kenneth Green Associates
2019 Recipient
Roja Dove
Perfumer
2017 Recipient
Shelley Ann Smyth
CEO of Phoenix Beauty
2022 Recipient
Linda Key Jackson
CEO of The Fragrance Foundation UK
2017 Recipient
Lucia van der Post
Editor & Journalist
2015 Recipient
Marigay McKee
CEO and Founder MM Luxe Consulting
2013 Recipient
Robin Vincent
Former Managing Director, Clarins UK
2012 Recipient
Per Neuman
Former Managing Director, Estée Lauder Companies
2011 Recipient
Annalise Fard
Senior Director of Beauty, Home, Fine Jewellery & Watches, Harrods
2023 Recipient
Celebration Committee
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Annalise Fard
Senior Director of Beauty, Home, Fine Jewellery & Watches, Harrods
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Emmanuelle Noyer
Vice President/General Manager UK & Ireland, Tom Ford Beauty & Artisanal Fragrances
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Georgie Harris
Project & Events Coordinator, The Fragrance Foundation UK
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Chelsey Saunders
Directory of Beauty (Fragrance, Skincare & Haircare), Boots
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Jessie Rosenberg
Marketing & Social Media Manager, The Fragrance Foundation UK
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Linda Key-Jackson
CEO, The Fragrance Foundation UK
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Reeda Ouzerdine
Director, Client Management, Chimera Recruitment
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Suzan Antonowicz
Head of Beauty & Lifestyle, The Evening Standard