National Fragrance Week
17th - 23rd March 2025
The Fragrance Foundation UK is a non-profit organisation setting standards of excellence for the fragrance industry and is proud to be leading a national week of celebration.
The Fragrance Foundation UK is hosting another year of fragrance celebrations! National Fragrance Week 2025 will take place between the 17th - 23rd of March and this year we are focusing on the expertise and skills within the industry. Using the hashtag #TRUESCENT we will uplift the industry and unlock the power of scent for consumers. The week is designed to help bring the magic back to an industry filled with history, artistry and passion... And what better way to honour this than by bringing together the whole industry for a week-long celebration!
CELEBRATE #TRUESCENT
Transforming emotions
Recognising careers
Uplifting skills
Encouraging innovation
Sharing expertise
Celebrating creativity
Enhancing knowledge
Nurturing talent
Transforming the industry
How to get involved:
- Hosting masterclasses/workshops.
- Creating bespoke messaging online and in-store.
- Exclusive discounts or giveaways.
- Educating the consumer!
How will you join the celebrations?
The Fragrance Foundation UK are here to support ideas and activities. Get in touch with jessie@fragrancefoundation.co.uk
“We have been proud supporters of National Fragrance Week in the UK since its inception, as an opportunity for the fragrance industry to come together and promote our industry... We use this as an opportunity to remind our colleagues and customers about the magic of perfume, the special memories perfume can evoke and to showcase our award-winning expertise in store and online, helping customers find their perfect scent and understand more about fragrance.”
WHY ARE WE CELEBRATING?
Raise the profile and reputation of the fragrance industry.
Showcase career opportunities within the industry.
Drive consumers into stores and create excitement around fragrance.
Promote the importance of the sense of smell and the art of perfumery.
Encourage consumers to utilise the power of scent!
KEY MESSAGES
Appreciate the Power of Smell
Understand the science of smell: it goes through the limbic system, the most ancient and primitive part of the brain, which is thought to be the seat of emotion.
Engage consumers in their instinctive response to scent, which is immediate and focuses on the emotional rather than the rational.
Promote the complex psychology to smelling & how it makes us feel – it can have an impact on our wellbeing & our mood.
See how fragrance affects hundreds of people...
Celebrate the Joy of Fragrance
Celebrate the complexity of the craft and skill of fragrance creation.
Showcase our Perfumers: they are highly trained and blend the arts and the sciences.
Appreciate the extraordinary notes and ingredients, from the traditional to the exotic, which each fragrance combines. Encourage consumers to build a 'Wardrobe of Fragrance': Fragrance is not just for a quick spritz now and again – we should build up a personal library and use it in many different ways – including in our homes.
Demonstrate fragrance as a means of personal expression.
Recognise the Opportunities within the Industry
Educate consumers about the complexities of perfumery and the skill involved. Raise the profile of career opportunities available.
Benefit from the knowledge and experience of trained industry professionals.