In the heart of the British perfumery revival, a new wave of pioneering artisanal craftsmanship finds a leading sanctuary in Welsh perfumery, with Louise Smith, founder and perfumer of Wales Perfumery, extending her passion for fragrance creation to accessible fragrance education from her picturesque corner in Monmouth. Join us to discover Louise's journey into the industry and discover how her artistry evokes landscapes and memories through scents!

Crowned by Forbes as a fashion and lifestyle brand whisperer, Shaun Neff is no stranger to the fragrance industry, having launched beloved beauty brands like Florence by Mills. His new venture, NOYZ, merges his passions for art, community, and philanthropy through fragrance. Exclusively launched at Harrods, NOYZ aims to promote a space for inclusivity, innovation, and sustainability. We catch up with Shaun to explore the creation of NOYZ and his vision for its unique scents.

Karma, Sang Noir, Sin Poetry, Pont Neuf… A symphony of scent memories unfolds in Bogdan Vlad’s visionary world of Testament London, a niche luxury brand steeped in his expertise across global fragrance markets.

With a profound sensitivity to the poetry of fragrance, join us in discovering Bogdan’s industry journey, with exclusive anecdotes and insights into Testament London's fragrant tapestry!

Step into the ethereal world of Sirene by Fragrance du Bois where the haunting melodies of mythological sirens meet intoxicating accords capturing the unstoppable rise of cherry fragrances in the international market. Join us in discovering Fragrance du Bois’ first ode to empowered femininity!

Step into the world of Maison Noir, where scents serve as gateways to both reality and imagination. Co-founded by Claudio Denz, who brings 18 years of industry experience, Maison Noir transforms the traditional fragrance experience into an enchanting journey, with each scent inviting you into a fictional townhouse, a place where unique aromas create vivid stories and scent memories. In this interview, Claudio shares the inspiration behind his brand and the creative processes that turn fragrances into immersive, sensory adventures. Join us as we explore the escapist universe of Maison Noir!

Originating from the vibrant and sensory-rich landscape of New York, D.S. & Durga quickly ascended to international acclaim, embodying the cosmopolitanism and artistic vitality of the city.

Founded by artist and perfumer David Seth Moltz and architect Kavi Ahuja Moltz, the brand now pioneers the UK fragrance scene with unique storytelling and trendsetting scents. Join us as David shares insights into the brand’s visionary artistry and success!

In recent months, the fragrance world has witnessed the eagerly anticipated debut of a scent marking a significant industry milestone, with Suzy Le Helley becoming the youngest perfumer to date to partner with Editions de Parfums Frédéric Malle.

An ISIPCA graduate mentored by industry legends, Suzy, at only 32 years old, brings a wealth of experience and an impressive track record of accomplishments. Known for her refined sensibility for raw materials and fragrance aesthetics, Suzy's artistry is uniquely inspirational.

In this interview, we discover Suzy’s fine fragrance journey, her latest collaborations, and glimpses into the fragrance phenomenon of Acne Studio par Frédéric Malle.

The light dims and the curtain falls, leaving a decadent, rich aroma lingering in the air. Fragrance can find inspiration anywhere and unveil the power of scent memories, something founder and creative director Simone Voss knows well. In 2017, the celebrated Australian artist and creative, travelled to Grasse to master candle making. Her candle ‘Harlow’ is a scented homage to the iconic actress Jean Harlow, capturing the essence of Grasse by blending Rose Centifolia's aromas with an ambery, balmy base. Join us as we interview Simone about her journey and creation!

An industry veteran with a contagious passion for advocating and amplifying the world of fragrance and its welcoming community, Chris Yu is a leading entrepreneur and Board Member of The Fragrance Foundation UK.

With a keen focus on the ever-evolving fragrance landscape, we catch up with Chris to explore how his inaugural experience in Grasse during the Rose de Mai harvest ignited a world of scent magic for Ostens.

Celebrate with us Jo Malone London’s introduction of its first male ambassador as we delve into an exclusive interview with Chris Wyatt, VP of Global Education at Jo Malone London.

We uncover Chris's fascinating career path in fragrance education and learn how Jo Malone London's announcement of its first male ambassador marks another significant step in the industry's commitment to enhancing well-being and promoting gender inclusion through the art of scent.

The fragrance industry champions nurturing young talents, offering diverse career paths that blend technical, scientific, and artistic creativity. In this interview with James Talbot, Managing Director, we explore his career path and the rich history of the fragrance house Sozio.

Many parallels are often drawn between tasting and fragrance each boasting a rich heritage, craft, and expertise.

Imogen Russon Taylor, founder of Kingdom Scotland, has been pioneering the many invisible strings connecting Scottish whisky and fragrance through various patronage programmes to support and events to make scent and taste education accessible.

Join us as we uncover the aromatic connections of these two industries!

Leading the niche fragrance market, Fragrance Du Bois has become an iconic name in contemporary fragrance. With shimmering bottles and luxurious blends crafted with renowned perfumers like Givaudan’s Nanako Ogi and Gael Montero, the brand has nurtured a loyal consumer community through unique industry partnerships, including influencer Demi Rawling’s fragrance Minuit et Demi. Discover more in our interview!

A Belgian Jr. Perfumer with extensive expertise in the Southeast Asian and Singaporean fine fragrance market, Augustin is a young promising talent with a contagious dedication to his craft. In this insightful interview, he shares his journey into creating fragrances and his inspirations from world cultures. Get ready to be inspired by his passion for ethical and sustainable perfumery, and find out Augustin’s tips for aspiring perfumers looking to enter the industry!

Embark on an innovative fragrance journey with Tejal Agrawal, founder of Edulge Limited.As a pioneering sampling subscription platform, Edulge pushes boundaries, revolutionising fragrance consumption with education and accessibility at its core. Join us as we discuss the upcoming challenges and exciting innovations arising from the growing demand and interest in fragrance sampling!

Blending scents is a conceptual delivery of ingredients to capture the smells around us in an evocative way. What the fragrance industry can innovate is new approaches to this delivery. How to capture the nuances of ingredients working with the consumer in mind through the entire step is Perfino’s latest approach to an oil blending endeavour. Perfino’s founder Kim, discusses the exploration of scents and future blends.

How can consumers become educated and empowered through scent? For Bastille Parfums, integrating sustainability with transparency and innovation into their fragrance ethos is key. Join us in unveiling their pioneering sustainable practices and insights into the brand's commitments, redefining the industry!

Brands that function with responsibility at their core pave the way for innovation within the fragrance industry. NaturELLE is born from responsible thinking and engaging with communities through give-back programmes. Hanna Coonagh, CEO of the Fragrance Group, discusses with us the sustainable thinking behind NaturELLE.

Fragrance has the power to connect us. It’s a creative and scientific tool of exploration and one that perfumers offer to us with expertise. Perfumers are the magicians of the industry. In this perfumer spotlight, we speak to Perfumer Celine Herbette about her process, journey, and what it is about the industry that sparks her creativity.

With a childhood steeped in a myriad of aromatic experiences, Enshirah’s fascination with scent was ignited early on.

As a former pharmaceutical scientist, Enshirah's transition into perfumery brings a unique blend of scientific rigour and artistic flair, ensuring her brand Hamdah London stands out in the ever-evolving fragrance industry.

Join us as we explore the intersection of artistry and science in Enshirah’s work, discover how her experience as a pharmaceutical scientist has endowed her with a unique perspective in perfumery, and learn how the diverse landscape of multi-cultural British perfumery continues to inspire Enshirah, driving her passion and shaping her craft!