Nestled in the serene and picturesque English countryside, perfumer Liz Moore has successfully exported British artisanal fragrance excellence worldwide. Her brand, Papillon Artisanal Perfumery, has garnered a devoted following in niche and artistic markets, with scents now available across the globe through some of the most prestigious fragrance retailers.

Liz is also renowned within the fragrance community for her generosity in sharing her journey into the industry and her creative vision for her brand.

Drawing inspiration from literature, art, and a profound appreciation for nature, including her passion for horses, Liz's artistry is truly remarkable. In this interview, we explore her upcoming projects and gain insights from her expertise in fragrance creation.

Among the dynamic and diverse career paths within the fragrance industry, fragrance retail and buying stand out as a pivotal sector to engage with the journey of fragrance and to provide services for the consumer. We are delighted to be joined by Vesa Kalho, Head of Beauty at Fenwick, to gain exclusive insights into his career journey and to uncover his top tips for entering this exciting industry. Join us as we explore the expanding and ever-evolving world of fragrance retail and buying!

Within the many diverse and exciting career paths available in the industry, creative direction is one of the most dynamic, combining many different skills, experiences, and opportunities. Among the array of illustrious creative directors throughout the history of fragrance, Thibaud Crivelli is one of the most promising, with his brand Maison Crivelli having quickly taken the industry by storm and being a key contributor to the popularisation and boom of the niche artistic market. On the occasion of National Fragrance Week 2024, we are joined by Thibaud to explore his path into the industry and his pioneering artistic vision for the Maison.

Delve into the world of fragrance with Nancy Meiland, a British Perfumer whose craft is intricately woven with nature's tapestry. Based in Brighton, Nancy's unique approach to perfume creation stems from her profound connection to landscapes and the sensory wonders they unveil.

With a meticulous blend of artistry and sustainability, each of her creations mirrors her deep-rooted dedication to evoking profound emotional experiences through fragrance. Join us as we unravel the essence of Nancy's latest fragrance collections, exploring the global botanicals that inspire her, her collaborative endeavours with Robertet UK, and the harmonious fusion of artistry and nature's abundance that defines her perfumery!

In the rich tapestry of Irish heritage and folklore, Cloon Keen stands as a pioneering Irish niche brand, weaving the essence of Gaelic culture with contemporary perfumery. Situated in the heart of Galway, a city steeped in mythology and cultural history, Cloon Keen's store embodies its profound connection to Ireland's storied past, with fragrances inspired by the vibrant landscape and traditions of Ireland, while honouring its heritage and embracing modernity. Join us as we explore the captivating world of Irish craftsmanship, sustainability, and cultural identity with Margaret Mangan, Creative Director & Founder, Cloon Keen.

Through fragrance history, many vibrant threads have emerged woven with the essence of the past and the innovation of present markets.

With bold scents inspired by Italian fashion trends and cultural dynamics, Milano Cento captured the spirit of the era. Revived in 2016, the brand's resurgence harmonizes heritage with modernity, preserving its iconic scent while embracing contemporary tastes.

Join us as we embark on a fragrantly captivating journey through the history of Milano Cento, with exclusive glimpses into learning how to revive a fragrance brand with a rich heritage in the contemporary market!

Sasha’s contagious passion for leading retail and shopping innovative experiences has placed her at the forefront of the British Fragrance innovation sector. Her wealth of knowledge, curiosity for constantly evolving consumer landscapes, and her very own sensibility towards scent memories, and scentscapes soon extended to the launching of LORDS FRAGRANCE HOUSE, a British Independent Home Fragrance Brand with a unique vision of capturing breathtaking landscapes in luxury fragrance blends.

We chat with Sasha about her path into the industry, LORDS’ latest launches, and the empowering community of female colleagues.

Bringing a unique perspective to the fragrance industry honed through decades of expertise in the whisky & beverage industry, Imogen Russon-Taylor stands as one of the visionary pioneers who believed in the beauty of Scottish botanicals and the potential of Scottish perfumery—a market that is flourishing particularly within international niche, artistic, and artisanal fragrance markets.

With a focus on slow fragrance, deeply rooted in her desire to preserve Scotland's enchanting scentscapes, Imogen sheds light on the rich history of Scottish botanicals and her journey in the fragrance industry, nurtured by female entrepreneurs alike.

Creating fragrance campaigns with purposeful and integral messaging to connect with the consumer is a dynamic tool for any fragrance brand. Indeed, an engagement platform such as Odore that provides multi-channel services to align campaign development is a perfect addition for brands to take storytelling to the next level. In this interview with industry expert and Odore’s Commercial Director Lee Bailey, you can learn more about the tools available to help enhance your fragrance brand.

Ingredients make up the fundamentals of fragrance and product creation in the industry.Exploring fragrance through the focal point of ingredients opens up conversations of innovation, expectations, and education.Allison Stubbings, founder of independent British brand Medeau, details in this interview the power of ingredients in the creative process, finding balance and unique pairings to inspire but also outlines the pre-existing notion the consumer may have about certain ingredients and how to break that mould.

With the booming appreciation for fragrance, in-person events to educate fragrance lovers have been highly craved. No one knows this better than Olga Petrouchenko, who made her expertise on the history of fragrance and the current fragrance market her focus with PerfumeDaze and PerfumeWalks, two unique projects dedicated to unravelling the aromatic tapestry of British and European Perfumery. Join us in an exclusive peek into Olga's fragrant world and her insights on why the art of perfumery is more enchanting than ever!

Luxury and purpose harmoniously intertwine with Grace de Monaco, the world's first luxury-for-good Maison. We are joined by Claudia Poccia, an Entertainment Entrepreneur. CEO, Princess Grace Foundation and Grace de Monaco, 3x Tony-winning Broadway Producer, and Philanthropist to discover the intricacies of fragrance creation, insights into collaborations with The Princess Grace Foundation, the fusion of French Perfumery savoir-faire and American luxury, and the artistry behind each product's packaging, delving into the past, present, and future of Grace de Monaco.

Being a perfumer takes dedication, training, and passion. It’s a career path that for outsiders of the industry holds mysticism and intrigue. In this interview with Elise Pierre, a perfumer at CPL Aromas, we uncover the journey of a perfumer, the landscape of the UK fragrance scene, and things to look out for as well as what it takes to deliver a scent to the market.

With a growing following of loyal 12k+ supporters across her vibrant TikTok and resourceful Instagram profile, Eudora Nwasike is making waves in the UK fragrance industry with her contagious passion for demystifying fragrance and a constant quest to expand her expertise and knowledge of the evolving fragrance market, consumer trends, and tastes.

We meet the knowledgeable fragrance expert to unveil her inspiring path into navigating the diverse creativity of fragrance reviewing, her insights into influencer marketing, 2024 trends, her experience in taking our Online Training, and how she envisions her growth in the British fragrance industry.

Education and fragrance go hand in hand and for Lorna McKay, it has been a career that has grown from this combination. As a qualified teacher, Lorna understands the importance of developing our sense of smell and allowing and creating a space to journey through the power of scent. The Perfume Society is a space that caters to this exploration and understanding of fragrances with different tools to accompany the way consumers define and shop. With the ever-changing landscape of consumer habits, The Perfume Society provides digestible and educational information for the consumer. In this interview we discover more about Lorna’s journey into fragrance and why education in the industry is so important.

Floral Street is a brand leading the way in sustainable fragrance and packaging innovation in the industry. At its heart is a consciousness of responsibility and a future-forward approach across all aspects of the business. For the consumer, trusting a brand is just as important as the product and fragrance itself!

To begin the year we interviewed Floral Street Founder, Michelle Feeney, about the ins and outs of her ethical brand and how to utilise scent to positively enhance your wellbeing throughout the year ahead.

Ormonde Jayne is a house with a passion for creation at its heart. Linda Pilkington has been a pioneer in the British perfumery landscape, creating scents for nearly 25 years she has developed a niche of experimental, creative, and interesting scents with a focus on unusual and transformative ingredients. Through her journey into the industry has grown a love for the sense of smell and also a solidification of her passion for creating. In this interview, we celebrate Ormonde Jayne’s new boutique and achievements by delving into Linda’s fascinating story of how she joined the industry and the processes behind creating scented experiences.

In the picturesque greenery of North London, STANZA Artigiana blends Italian scentscapes and craftsmanship excellence with the vibrancy of British multicultural communities. Through the art of scented candle-making, we explore exclusive festive boutique experiences, candle- making masterclasses, and delve into how the power of scent enhances cherished traditions and creates joyous festive memories.

Amidst Moroccan flower fields, Amy Christiansen discovered the social power of fragrance. Pioneering sustainable and socially conscious luxury, Sana Jardin's scents are crafted by Master Perfumer Carlos Benaim, paying tribute to the work of Moroccan female harvesters.

For this gifting season, the Maison ventured into new artistic realms, partnering with artist Aigana Gali, who joins us with Amy in a conversation unveiling their creative collaboration and their distinctive approach to connecting through fragrance, culture, and art.

Amidst paintbrush strokes and lingering acrylic aromas, Jack Randall discovered the enchanting synergy of scent and art, shaping the inception of RNDL. This British home fragrance brand celebrates craftsmanship through art-filled scented candles.

Jack unveils the scents and memories guiding his creative journey, highlights the British fragrance community's supportive role, and shares tips for crafting a festive home ambience.