Rooted in a passion for travel and scent memories, Cochine symbolizes sensory escapism, investing in an aromatic journey across fragrance categories. We explore the brand's heritage, the significance of scent communities, and get a sneak peek into Cochine's upcoming festive home scent wonders with founder Kate Crofton-Atkins.

Based in the vibrant heart of Bristol, Perfino is swiftly extending its reach across the entire UK. This emerging British sensation is on a mission to redefine fragrance accessibility and inclusivity. Pioneering a unique approach, Perfino aims to restore the joy of scent to those affected by allergies and sensitivities, estimated by IFRA to be a growing 9% of the population. By blending the richness of botanical aromas with British craftsmanship, Perfino's founder, Kim Brookes, collaborates with British jewellers, challenging traditional perceptions of perfume by intertwining scent and wearability through jewellery.

In this exclusive interview, Kim shares her journey in formulating Perfino's initial blends, the extensive research that shaped the brand, and invaluable tips for maximising the potential of this innovative contribution to the fragrance industry.

In the aromatic tapestry of Hamdah London, perfumer Enshirah Al- Khamar's fragrance journey reflects a rich tapestry of multicultural influences.

As we delve into her story and explore the upcoming expansions, we discover the artistry behind Hamdah London's bespoke perfumery. From intimate gift experiences to invoking emotions and creating lasting memories, Enshirah shares insights into the brand's commitment to personalised and diverse olfactory experiences.

The work of a perfumer is always full of challenges, but having the honour of composing for the first luxury charity fragrance brand carrying the legacy of one of the most beloved princesses in the world is not an easy task.

We reached out to Xavier Blaizot, the young perfumer behind Grace De Monaco's latest scent, Ombre Sereine, to discover his approach to designing his debut fragrance for the Maison.

Fragrance has often served as a muse and medium in the arts. Today, a surge in consumer demand for novel scent experiences is creating new unique markets.

In the UK, Mabelle O'Rama, a young multi-disciplinary artist, leads the charge in elevating olfactive artwork. Join us as we uncover the intricacies of her approach to this aromatic form of artistic expression!

Kamila is a new generation perfumer, her perfumery background is a blend of classical training interwoven with varied multicultural experiences. In this interview we discover more about the perfumer with insight into education, process and thoughts on the future of fragrance.

An exciting young talent in the British fragrance evaluation scene, Alice Tencic is a Scent Design Associate at IFF London, radiating a contagious passion for our industry.

In our chat with Alice, we explore her inspiring educational background and diverse career path that led her to evaluation within IFF, a company that offers a great environment for creativity and teamwork whilst also aiming to create the perfumery of tomorrow while facing creative challenges with a customer-driven mindset.

As we delve into her positive approach to the industry, Alice takes us back to the origins of her love for fragrance and offers insightful glimpses into the current British fragrance market and trends.

From the influence of ancient mythology to the rich tapestry of scents woven into Greek culture, Manos Gerakinis and Perfumer Christina Koutsoudaki worked closely and intertwined their own scent memories for SEΛENE, Manos Gerakinis' latest magnum opus.

The Greek Perfumer and Creative Director join us to unveil the artistry behind their latest fragrance tribute to the timeless allure of Athenian nights.

Winner of The Fragrance Foundation UK Awards 2023 Newcomer Category, EDENISTE is revolutionising the fragrance industry.

In this exclusive interview, founder Audrey Semeraro unveils the science-backed advancement of perfumery behind EDENISTE.

Discover how over 30 years of neuroscience research underpins EDENISTE's fragrance formulas and the transformative potential of fragrances in daily routines.

The passion behind the brand Kayali is a force to be reckoned with! Mona Kattan has a vision for how we can experience fragrance and in her latest endeavour, the collection Oudgasam, she captures the pleasure of perfume. It’s ritualistic, it’s meaningful, and it’s fun!

After 5 years, the launch of the Oud collection brings sensuality and an experience to explore and layer. The heart of Kayali pounds off the page in this interview with Mona as the brand’s growing portfolio that allows us to we explore the passion of perfume.

ThePerfumeLife is a leading and highly esteemed fragrance reviewer known for her fondness for gourmand and ambery scents. As a beloved fragrance TikToker, she has garnered a dedicated following on the platform of over 27k fragrance enthusiasts.

Describing herself as a true ‘’fragrance bestie’’, we had the opportunity to sit down with the recent law graduate/part-time fragrance reviewer and explore her unique fragrance reviewing style, additionally discussing her vision for the industry, which is rapidly evolving thanks to the exponentially growing online community of savvy enthusiasts.

Capturing a scent in an unexpected shape or form is no easy feat. With seven FiFi wins for his fragrance designs, Marc Rosen makes unexpected designs look sophisticated and easy. Marc’s latest endeavour takes him on a journey to Taiwan with his friend Shining Sound. Formosa is a new brand that embodies Taiwanese culture and specialities. Marc’s attention to detail presents a design that is meaningful to Formosa’s mantra. In this interview we take a dive into the journey of design for Formosa…

Bringing a story to life through scent is no easy feat.

With a rich history, the fragrance industry is constantly evolving and finding a special moment can become more and more indescribable.

Enter D’ORSAY, perfumes born in a heartbeat, connecting us to the immediacy of a moment. Founder Amélie Huynh, shares with us the power of connection through scent

As a staple in the Jo Malone London portfolio, the pear has been loved, adored, and associated with the brand for many years.

In the latest launch, English Pear & Sweet Pea the pear has been reimagined and reinvigorated. In this interview, we dive into the creative process with fragrance and lifestyle expert, Emma South and discover more about the brand’s developments of the pear, the power of scents, and what we can look forward to from Jo Malone London in the future.

What began as a flourishing YouTube channel for fragrance reviewing, has now crystallized into a long-cherished dream for Sophie King: her very own fragrance brand. From her debut fragrance, Empress, Sophie's entrepreneurial prowess came to the fore, underscoring her keen business acumen.

Returning to the spotlight, Sophie rekindled her collaboration with the renowned Master Perfumer Ruth Mastenbroek and her son, perfumer Nic Mastenbroek for a new enchanting scent: Aphrodite.

In this exclusive interview, we delve into the essence of Aphrodite, tracing its inspirations and illuminating the sourcing journey, and uncover intriguing anecdotes from this successful synergy between two eminent British fragrance powerhouses.

Simon Joy, founder of CRANBOURN®, shares insights into the profound impact of botanicals for and ithe brands commitment to transforming atmospheres. Each Art of AtmospheresTM collection is inspired by nature and iconic global destinations, capturing scented memories of unforgettable landscapes.

Hailing from the aromatic landscapes of South France, Matthieu Maneuvrier is a Jr Perfumer at Robertet, making waves in the UK fine fragrance market.

In this interview, he shares his path to becoming a perfumer, the influence of French fragrance culture on his style, and his passion for crafting unique scents that leave a lasting impression on individuals and projects. Prepare to be inspired by Matthieu's artistic journey and dedication to the craft of perfumery!

When you have the pleasure to chat with Mark Tuka, it is inevitable to be transported by his contagious passion for the industry. His renowned expertise in content creation and fragrance journalism led him to the appointment as Global Community Manager at the historic Omani house under the creative direction of industry pioneer Renaud Salmon.

Now based in Muscat, Mark follows the delicate task of mantaining power relationships with key opinion industry leaders, and navigating the impressive heritage of one of the most accomplished fragrance houses in the world.

In this interview, we discover Mark's path within the industry, and the fascinating community ethos behind AMOUAGE.

Meet Carrie Keller, the LA-based Perfumer, whose journey into Intuitive Fragrance Formulation and the empowering properties of scents captures the essence of luxurious, sustainable aromatherapy. Discover her unique creative process and path into perfumery, as Carrie unravels the secrets behind her otherworldly scents designed to elevate your well-being, creating a transformative experience for your everyday moments.

In celebration of the highly anticipated release of Vanille Leather, the enchanting new fragrance by BDK Parfums in collaboration with Master Perfumer Dominique Ropion, we had the pleasure of sitting down with David Benedek, the visionary founder and creative director behind the brand.