Personalised Scented Experiences with Hamdah London

In the aromatic tapestry of Hamdah London, perfumer Enshirah Al- Khamar's fragrance journey reflects a rich tapestry of multicultural influences.

As we delve into her story and explore the upcoming expansions, we discover the artistry behind Hamdah London's bespoke perfumery. From intimate gift experiences to invoking emotions and creating lasting memories, Enshirah shares insights into the brand's commitment to personalised and diverse olfactory experiences.

Could you share the story behind your journey into perfumery and the inspiration that led to the launch of Hamdah London?

My journey into the world of perfumery and the genesis of Hamdah London began in 2013, during my tenure as a pharmaceutical scientist.

Despite my achievements and continuous professional development in the field, a sense of unfulfillment persistently lingered. By 2017, this feeling intensified, compelling me to resign and seek my true calling. I established a consulting firm, yet the sense of dissatisfaction remained.

In pursuit of joy, I attended workshops on skincare and aromatics. It was at one of these workshops where I crafted a unique perfume blend for lotions, which to my surprise, garnered overwhelming admiration from over twenty participants and similarly enthusiastic responses from friends and family. This experience rekindled a childhood fascination, reminiscent of witnessing women back home artfully blending perfumes to create personal, signature scents.

Eager to delve deeper, I participated in the Experimental Perfumery Club and further honed my craft through an immersive perfume course in Italy, followed by advanced training at the esteemed Grasse Perfumery School.

It was through these rich experiences and explorations that Hamdah London came to life in 2020, marking the beginning of a journey that intertwines my lifelong passion with the art of creating sustainable, luxurious fragrances that evoke memories and emotions, transcending time and place.

Being rooted in Cambridge and British fragrance manufacturing, how does British perfumery influence and inspire the essence of Hamdah London's fragrances?

Hamdah London draws inspiration from the rich tradition of British perfumery, blending meticulous craftsmanship with contemporary innovation. Each fragrance reflects the elegance and understated luxury synonymous with British style. Traditional scents like roses and lavender, emblematic of British gardens, are seamlessly woven into the compositions, offering familiarity with a hint of nostalgia. Embracing the cultural diversity of London, Hamdah London creates globally inspired fragrances that cater to diverse tastes. Hamdah London's fragrances tell compelling stories, capturing historical, cultural, and botanical narratives, making each scent a sensory journey. In essence, Hamdah London epitomizes the sophistication, diversity, and environmental consciousness ingrained in British perfumery.

Beyond your regular fragrance offerings, the unique Fragrance Customization experience stands out. Could you delve into what makes this service special and the process involved?

Hamdah London's personalization service offers a unique fragrance experience, allowing customers to craft scents tailored to their preferences and memories.
The Customization Process at Hamdah London begins with a detailed consultation, either in-person or online, where customers express preferences and memories.

I then craft the fragrance, providing customers samples for feedback in the process.
Once perfected, the personalized fragrance is finalized, packaged, and elegantly delivered to the customer. This bespoke service reflects Hamdah London's commitment to unique, luxurious fragrance experiences, creating not just scents but personal stories and olfactory journeys.

As we approach the full festive season, can you share your insights on why bespoke perfume and fragrance personalization are particularly well-suited for enhancing the joy and spirit of winter holidays?

The festive season calls for unique and thoughtful gifts, and bespoke perfumes go beyond conventional presents, showcasing a deep level of consideration. They create lasting memories, tying scents to joyful moments. With emotional resonance, bespoke scents capture the essence of winter holidays and traditions. Perfumers can incorporate seasonal aromas, enhancing the festive atmosphere. Offering exclusivity and luxury, bespoke perfumes bring a personal touch to the commercialized season. Tailored to individual preferences, they celebrate the diversity of interpretations during the winter holidays, making them a deeply personal and emotionally resonant addition to the season's experience.

When clients seek to craft their signature scent, what common ideas or expectations do they often share, and how does Hamdah London bring these olfactory visions to life?

Clients often seek a signature scent that expresses their personal identity, style, and character, wanting it to be memorable and distinctive. They aim to emotionally connect with their fragrance, tying it to cherished memories or significant life events. Preferences for specific fragrance notes, longevity, and sillage are common.

At Hamdah London we realize these visions through detailed consultations, customized scent creation, an iterative process with client feedback, and the use of quality ingredients.

The education and guidance provided, along with luxurious packaging, enhance the exclusivity and personal nature of each signature scent.

This meticulous and personalized approach ensures that clients' olfactory visions are not just met but exceeded.

Considering the bespoke fragrance consultation, can you outline the structure from a timeline perspective? How do you guide clients through this creative journey?

Embarking on the bespoke fragrance journey at Hamdah London is like entering a fragrant realm of self-expression. In the initial two-hour consultation, clients express a desire for scents reflecting personal identity, sharing both their preferences and getting introduced to the intricate art of perfumery.

Crafting the initial sample involves a collaborative process, with clients providing crucial feedback to shape the fragrance.

Weeks of fine-tuning, spanning 2-6 weeks if the product matures with us, lead to the final scent, produced, and elegantly packaged within 1-2 weeks. Post-delivery, a follow-up ensures satisfaction, highlighting our commitment to a personalized, memorable, and client-centric fragrance creation journey.

With the availability of virtual bespoke customization, what distinguishes the virtual experience from the in-person service? How do you ensure a seamless and personalized experience in both formats?

In the virtual realm, accessibility and convenience take centre stage, breaking geographical barriers. Digital tools, including video calls and online questionnaires, ensure a seamless connection. Clients receive scent samples for at-home testing, guided by vivid visuals and descriptions.

In-person consultations offer a direct, nuanced sensory encounter with scents and a personal connection with the perfumer. We bridge both formats with consistent quality, a deeply personalized approach, and effective technology integration. Feedback loops and educational resources enrich the journey, ensuring a memorable and bespoke fragrance experience tailored to each client's preference, regardless of the chosen format.

What hints of upcoming developments or exciting projects can you share with us on the horizon for Hamdah London's bespoke perfume services?

We're hinting at thrilling expansions, venturing into home ambience with eco-friendly ingredients. The upcoming winter perfume line is on the horizon, promising season-inspired fragrances and innovative combinations for unmissable limited editions. Hamdah London remains dedicated to exploring technology integration for enhanced personalization. Exciting online experiences and a globally inspired fragrance line are also on the brand's visionary roadmap.