Will Andrews

Will Andrews is the Head of Education at Coty UK&I, based in Wimbledon.  He is an industry-recognized Fragrance Expert, with three decades of experience in the industry. His past and present roles in R&D and Sales, working alongside top fashion houses, perfumers and retail partners, has led to a deep and broad understanding of the Beauty Industry.  As a trained fragrance evaluator and master storyteller, he builds strong connections between olfactive themes and brand identity, giving fragrance brands an authentic voice.  His passion for perfumery and scent translation, has led him to educate the industry and public on all aspects of fragrance design, perfumery and its cultural significance, since 2006.  He began his current role as Head of Education in 2017, leading a passionate team of expert beauty product educators.  The Coty team is renowned for its expertise and professionalism, enabling others to navigate the world of Luxury Beauty.  #UndefineBeauty

Scent Memory

The warm, herbal scent of a field of dry grass or ripe wheat, in late summer, is my therapy.  I grew up in the middle of farming country, so that rich warm gentle smell is attached to a memory of peace and freedom; precious days tinted with golden sunlight, as summer gently slips away into autumn…